Marketing & Leadership

Shred Fest

Marketing Director

Developed innovative Street Team marketing strategy, execute marketing activities, manage marketing budget.
Established best practices in digital marketing strategies, ad buys, paid media.
Collaborated with business development team to identify market trends and insights, and optimize marketing activities based on data support.
Build relationships with and manage third-party vendors such as brand professional athletes, event vendors and sponsorship partners.
Hired, trained and mentored a multi-functional marketing team through goal setting, strategy optimizations and up-leveling brand awareness.

Woodward Park City

Oversaw website development, UI/UX, design, CMS and customer facing hub platforms.
Created compelling and strategic social media planning, storyboarding, execution for 8+ action sports segments.
Managed unique opportunities for athlete activation integration in collaboration with partnership teams.
Collaborated with internal and external stakeholders to create and elevate brand reach and guest experience.
Developed, organized and managed innovative private, third party and Woodward specific events.
Guided business development through data analytics, market analysis and financial modeling.
Vetted external PR and Communication opportunities locally, regionally and nationally.
Hired, trained, and mentored design/social media team.

Plastic Surgery Institute of Utah & Revīvology Medical Spa

Lead the development, implementation, and adaptation of comprehensive communications.
Planned business building strategies with defined goals, time frames and metrics.
Coordinated external promotional events with partner businesses.
Worked with external representatives to provide training and education for staff.
Collaborated with analytics team to establish digital marketing strategy including paid media and social media ads.
Organized opportunities for external print, TV, billboards, and radio spotlights.
Oversight of website and social media content and deployment.
Dynamic management of both medical spa and surgical center teams including career development, hiring and mentorship.
Drove build out of annual calendar, launch plans, budget alignment, and creative coordination.